Embedder

Embedders, or non-financial brands, are the frontend in Embedded Finance. They are not fintech companies or financial institutions, but are offering financial services along their core non-financial offering (e.g., Shopify, Doctolib, Starbucks).

Wix Expands White-Label Payments to 11 EMEA Countries with Stripe

Wix expands Wix Payments to 11 EMEA countries using Stripe Connect. How the website builder is following Shopify's playbook into embedded finance.

2 Jan 2026

Wix Expands White-Label Payments to 11 EMEA Countries with Stripe

Vox AI Adds Payment Terminals to Drive-Thru Voice Ordering

Vox AI partners with Adyen to add payment terminals at drive-thru speaker towers. How the voice AI provider is embedding payments into QSR automation.

2 Jan 2026

Vox AI Adds Payment Terminals to Drive-Thru Voice Ordering

Sony plans USD stablecoin for PlayStation and streaming payments

Sony Bank will issue a USD stablecoin in 2026 for payments across PlayStation and other Sony entertainment services.

14 Dec 2025

Sony plans USD stablecoin for PlayStation and streaming payments

Botim money: UAE super-app turns 150 million users into fintech customers

Botim money is the financial arm of UAE super-app Botim, offering payments, lending, and investments to 150 million users.

14 Dec 2025

Botim money: UAE super-app turns 150 million users into fintech customers

ClubManager expands UK presence with Worldpay embedded payments

Australian gym software provider ClubManager expands to UK with Worldpay embedded payments. A look at the fitness vertical SaaS playbook.

8 Dec 2025

ClubManager expands UK presence with Worldpay embedded payments

Austrian POS provider ready2order launches embedded lending with finmid

Austrian POS provider ready2order launches embedded lending with finmid. Where does it sit between fintech and vertical SaaS?

8 Dec 2025

Germany Expands Payment Cards Beyond Refugees to Unemployed Citizens

Germany extends its payment card program from refugees to unemployed citizens without bank accounts. Fourteen states use SocialCard while two chose alternatives, streamlining welfare distribution and reducing administrative burden.

29 Nov 2025

Germany Expands Payment Cards Beyond Refugees to Unemployed Citizens

Why Doctolib's Practice Management Move Makes Embedded Payments Inevitable

Doctolib is moving from appointment booking to full practice software, positioning them to embed payments and other Embedded Finance products.

24 Nov 2025

Why Doctolib's Practice Management Move Makes Embedded Payments Inevitable

Vertical Fintech Bueno Adds Visa Cards via Sefide Infrastructure

Vertical fintech Bueno launches Visa cards for foreign property owners in Spain through partnership with Sefide EMI, the Loomis-owned infrastructure provider.

13 Nov 2025

Vertical Fintech Bueno Adds Visa Cards via Sefide Infrastructure

Allegro and PKO Bank Polski Launch Strategic Partnership Including Embedded Merchant Lending

Allegro partners with PKO Bank Polski to launch embedded merchant lending and account-to-account payments, targeting 1 million new bank customers and PLN 1.5 billion in loans.

13 Nov 2025

Allegro and PKO Bank Polski Launch Strategic Partnership Including Embedded Merchant Lending

French Rail Operator SNCF's Digital Unit Launches Expense Management Platform with Embedded Cards

SNCF Connect & Tech launches Tesmo Business Mobility, an expense management platform with embedded cards powered by French BaaS provider Swan, targeting SME travel spending.

12 Nov 2025

French Rail Operator SNCF's Digital Unit Launches Expense Management Platform with Embedded Cards

Viber Pay Switches Infrastructure Provider to Paynetics

Viber Pay switches from Rapyd to Paynetics for embedded finance infrastructure across seven European markets, bringing Visa virtual cards to 1 million+ users.

12 Nov 2025

Viber Pay Switches Infrastructure Provider to Paynetics