Embedder

Embedders, or non-financial brands, are the frontend in Embedded Finance. They are not fintech companies or financial institutions, but are offering financial services along their core non-financial offering (e.g., Shopify, Doctolib, Starbucks).

Matt Welle, CEO Mews: How Mews is turning a hotel-focused SaaS product into a fintech play

How Mews revolutionizes the hotel industry with embedded finance solutions like payments and lending. Their journey from SaaS to fintech dominance explained.

By Lars Markull

/ 16 Jul 2024

Matt Welle, CEO Mews: How Mews is turning a hotel-focused SaaS product into a fintech play

Deel launches a card with Airwallex, but invests in a competitor?

Deel launches contractor card with Airwallex after investing in competitor Alviere. Why the global HR platform needs multiple embedded finance infrastructure providers.

By Lars Markull

/ 8 Jul 2024

Deel launches a card with Airwallex, but invests in a competitor?

Danish accounting software provider Ageras is in fintech acquisition mode

Ageras acquires Shine, Kontist, Tellow in fintech consolidation. How bookkeeping platforms build pan-European embedded banking empires for freelancers.

By Lars Markull

/ 21 Jun 2024

Danish accounting software provider Ageras is in fintech acquisition mode

Nelly partners with Adyen to launch financial hub for doctors in Europe

Berlin healthtech Nelly partners with Adyen for embedded banking and payments targeting doctors in Germany and Italy. Why healthcare is the next embedded finance frontier.

By Lars Markull

/ 10 Jun 2024

Nelly partners with Adyen to launch financial hub for doctors in Europe

Michael Zyber, CEO Metro FS: Why a food wholesaler is building embedded finance products

Listen to our first podcast with Michael Zyber, CEO at Metro FS, on how he turned a decades-old German corporate into an embedded finance company.

By Lars Markull

/ 4 Jun 2024

Michael Zyber, CEO Metro FS: Why a food wholesaler is building embedded finance products

Travel giant Amadeus is preparing to launch a virtual card offering

Travel giant Amadeus secures Spanish EMI license for Outpayce subsidiary launching virtual cards. Why the company chose build over buy for travel payment infrastructure.

By Lars Markull

/ 13 May 2024

UK Restaurant SaaS Nory Launches £2M Embedded Lending with Youlend

UK restaurant SaaS Nory launches lending with Youlend as 89% of US vertical SaaS companies embed finance. Why payments are the beachhead for European SME platforms.

By Lars Markull

/ 15 Apr 2024

UK Restaurant SaaS Nory Launches £2M Embedded Lending with Youlend

NX Technologies raises $24 million—is this the rise of new vertical providers?

Automotive payment platform NX Technologies raises $24M led by PayPal Ventures. Why vertical-specific providers like HiHealth are becoming the missing layer in embedded finance.

By Lars Markull

/ 1 Apr 2024

NX Technologies raises $24 million—is this the rise of new vertical providers?

Germany greenlights payment card for refugees

Germany's 16 states introduce unified payment card for refugees, replacing cash payouts with prepaid debit cards. How fintech streamlines public benefit distribution.

By Lars Markull

/ 3 Feb 2024

Germany greenlights payment card for refugees

British Retailer Sainsbury’s is winding down banking offering

Sainsbury's winds down banking business, joining Tesco in exiting financial services. Why UK retailers are rethinking banking licenses for embedded finance models.

By Lars Markull

/ 27 Jan 2024

British Retailer Sainsbury’s is winding down banking offering

Embedded Payment solution for hotels and hospitality businesses

Data Plus and Edenred Pay launch embedded payment solution for hotels, streamlining accounts payable, boosting efficiency, and transforming hotel financial operations.

By Lars Markull

/ 14 Jan 2024

Embedded Payment solution for hotels and hospitality businesses

Motoring and Cycling Merchant Halfords launches credit product

Halfords, the UK's leading motoring and cycling retailer, partners with Kriya to offer flexible trade credit for business customers. Discover how embedded payments automate trade processes, improve cash flow, and enhance the B2B buying experience both online and in-store.

By Lars Markull

/ 15 Dec 2023

Motoring and Cycling Merchant Halfords launches credit product