Embedder

Embedders, or non-financial brands, are the frontend in Embedded Finance. They are not fintech companies or financial institutions, but are offering financial services along their core non-financial offering (e.g., Shopify, Doctolib, Starbucks).

Reverb's Digital Wallet Strategy: Keeping Seller Money in the Marketplace

Reverb launches digital wallet with Ansa to keep seller funds in the marketplace. Explore the marketplace wallet playbook: how non-financial brands use embedded finance to reduce costs and boost retention.

By Lars Markull

/ 7 Oct 2025

Reverb's Digital Wallet Strategy: Keeping Seller Money in the Marketplace

Building the Real Estate Operating System with GetMomo's Marcel Meitza

Marcel Meitza from GetMomo explains how his vertical fintech built banking infrastructure for European property managers through German bank partnerships and ERP integrations.

By Lars Markull

/ 2 Oct 2025

Building the Real Estate Operating System with GetMomo's Marcel Meitza

Hnry Expands to UK, Partners with Edenred Payment Solutions

New Zealand fintech Hnry expands to UK with Edenred, offering sole traders automated tax management, payment accounts, and debit cards ahead of April 2026 regulations.

By Lars Markull

/ 29 Sep 2025

Hnry Expands to UK, Partners with Edenred Payment Solutions

Italian Digital Accounting Provider Sibill Launches Embedded Banking Product

Italian digital accounting provider Sibill launches embedded banking with Swan, offering modular debit cards and payment accounts. What makes this significant for Italy.

By Lars Markull

/ 29 Sep 2025

Italian Digital Accounting Provider Sibill Launches Embedded Banking Product

Gusto Launches Gusto Money: Payroll Provider Expands Into Embedded Finance With Credit, Bill Pay, and Invoicing

Gusto launches Gusto Money with embedded finance features: Payroll Bridge lending, bill pay via Melio, and invoicing. How payroll providers expand into fintech.

By Lars Markull

/ 19 Sep 2025

Gusto Launches Gusto Money: Payroll Provider Expands Into Embedded Finance With Credit, Bill Pay, and Invoicing

Club Brugge Launches Embedded Finance Debit Card: How Football Clubs Are Moving Beyond Traditional Banking Partnerships

Club Brugge launches Club Pay, an embedded finance debit card for fans. How football clubs are moving beyond traditional banking partnerships to offer financial services.

By Lars Markull

/ 19 Sep 2025

Club Brugge Launches Embedded Finance Debit Card: How Football Clubs Are Moving Beyond Traditional Banking Partnerships

Odoo Launches Global Expense Management Card with Stripe and Mastercard Partnership

Odoo launches global expense management cards with Stripe and Mastercard, targeting 15 million users across 175+ countries. Learn why this matters.

By Lars Markull

/ 19 Sep 2025

Odoo Launches Global Expense Management Card with Stripe and Mastercard Partnership

How Nivoda Built 'Buy Now, Grow Faster' for the Global Jewellery Trade with Stefan Scherpenborg

Stefan Scherpenborg reveals how Nivoda built embedded credit for jewelry retailers, using marketplace data for superior underwriting and growth financing.

By Lars Markull

/ 15 Sep 2025

How Nivoda Built 'Buy Now, Grow Faster' for the Global Jewellery Trade with Stefan Scherpenborg

Uber Eats Partners with Pipe for Restaurant Capital Access

Uber Eats launches embedded lending with Pipe, offering restaurants capital through AI-powered approval process. Follows trend across food delivery platforms.

By Lars Markull

/ 11 Sep 2025

Uber Eats Partners with Pipe for Restaurant Capital Access

Mews Promotes Existing Hotel Financing Solution via YouLend Partnership

Mews re-emphasizes hotel financing solution with YouLend, offering UK hotels £3k-£1M funding with revenue-based repayment for property improvements and upgrades.

By Lars Markull

/ 8 Sep 2025

Mews Promotes Existing Hotel Financing Solution via YouLend Partnership

Bolt Food Launches Embedded Lending for Restaurants via finmid Partnership

Bolt Food partners with finmid for restaurant lending in Latvia up to €30k. Revenue-based repayment. European embedded finance expansion planned.

By Lars Markull

/ 8 Sep 2025

Bolt Food Launches Embedded Lending for Restaurants via finmid Partnership

e-conomic Partners with Mynt to Launch Embedded Card Solution in Denmark

Danish accounting leader e-conomic partners with Swedish fintech Mynt to launch embedded credit cards by year-end, continuing Visma group's European expansion.

By Lars Markull

/ 8 Sep 2025

e-conomic Partners with Mynt to Launch Embedded Card Solution in Denmark