Embedder

Embedders, or non-financial brands, are the frontend in Embedded Finance. They are not fintech companies or financial institutions, but are offering financial services along their core non-financial offering (e.g., Shopify, Doctolib, Starbucks).

From Quote-to-Cash: PandaDoc's Embedded Payments Story with Philipp Pohlmann

How PandaDoc scaled embedded payments from startup to core product. Philipp Pohlmann on integrating fintech into SaaS and why not every company should.

By Lars Markull

/ 3 Sep 2025

From Quote-to-Cash: PandaDoc's Embedded Payments Story with Philipp Pohlmann

Booking.com Partners with Imprint for 6% Cashback US Credit Card

Booking.com launches US credit card with Imprint offering 6% cashback on travel. Exploring the embedded finance opportunity in travel loyalty programs.

By Lars Markull

/ 1 Sep 2025

Pleo Launches Money Market Fund Investment Feature in Germany

Pleo launches investment account for German businesses via Lemon Markets partnership. Why embedded investment is fintech's next growth opportunity.

By Lars Markull

/ 1 Sep 2025

How Procounter is Making Neobanks Useless: Embedded Banking at Scale with Juho Putkonen

Discover how Procounter is disrupting Finnish business banking by embedding €10/month accounts into accounting software, replacing €80/month traditional bank fees. Learn their embedded finance strategy serving 100K+ companies.

By Lars Markull

/ 7 Aug 2025

How Procounter is Making Neobanks Useless: Embedded Banking at Scale with Juho Putkonen

Nordea Partners with Mynt to Launch SME Expense Management Across Four Nordic Countries

Nordea partners with Mynt to integrate expense management for SMEs across Scandinavia by 2026. Why banks choose fintech partnerships over building in-house.

By Lars Markull

/ 24 Jul 2025

Porsche Switches Credit Card Provider: Nordiska Bank and Enfuce Take Over from DKB

Porsche switches credit card portfolio from DKB to Nordiska Bank and Enfuce by fall 2025. Analyzing the embedded finance infrastructure behind co-branded cards."

By Lars Markull

/ 24 Jul 2025

Dext Partners with Airwallex to Launch Embedded Payments Solution

Dext partners with Airwallex to launch embedded payments solution for accounts payable automation. Analyzing the strategic implications for accounting providers.

By Lars Markull

/ 18 Jul 2025

Peace of Mind as a Product: How ToolTime Turned Payment Friction into Their Next Revenue Stream

Discover how ToolTime built embedded finance for German craftspeople, choosing embedded banking over open banking. Real revenue insights from 20K+ users.

By Lars Markull

/ 8 Jul 2025

Peace of Mind as a Product: How ToolTime Turned Payment Friction into Their Next Revenue Stream

German Pharmacy Marketplace Onfy Launches Embedded Lending with Banxware Partnership

German pharmacy marketplace Onfy launches embedded lending with Banxware. How niche marketplaces follow Shopify, Amazon into embedded finance.

By Lars Markull

/ 2 Jul 2025

Polish E-commerce Provider Shoper Launches Two Embedded Finance Products in Partnership with PragmaGO

Polish e-commerce platform Shoper launches merchant cash advance and B2B Buy Now Pay Later with PragmaGO. Exploring embedded finance expansion in Eastern Europe.

By Lars Markull

/ 2 Jul 2025

Xero Acquires Fintech Melio for $3B to Embed Payments in Accounting Platform

Xero acquires fintech Melio for $3B to embed payments and compete with QuickBooks. Will more non-financial brands follow with fintech acquisitions?

By Lars Markull

/ 30 Jun 2025

Saga Partners with NatWest Boxed for Embedded Savings Products Targeting Over-50s Market

Saga negotiates partnership with NatWest Boxed for embedded savings targeting over-50s consumers. Will this become NatWest Boxed's second major deal after AA?

By Lars Markull

/ 30 Jun 2025