Enabler - Embedded Finance Review

E-commerce Lender Wayflyer Launches Hosted Capital Platform Financing Solution

Wayflyer launches Hosted Capital, enabling e-commerce platforms to offer financing to customers. But there's a catch: it's not fully embedded - yet.

By Lars Markull

/ 28 Oct 2025

E-commerce Lender Wayflyer Launches Hosted Capital Platform Financing Solution

Allica Bank Acquires Embedded Lending Platform Kriya to Expand Customer Reach

Allica Bank acquires embedded lending platform Kriya to unlock new SME customer channels through B2B BNPL and invoice financing platform integrations.

By Lars Markull

/ 28 Oct 2025

Allica Bank Acquires Embedded Lending Platform Kriya to Expand Customer Reach

From Embedded Finance to Embedded Everything: Unit's New Service Directory

Unit launches Embedded Everything Directory featuring US embedded finance and service providers for accounting, payroll, and more. Discover how platforms use distribution to become one-stop shops beyond financial products.

By Lars Markull

/ 14 Oct 2025

From Embedded Finance to Embedded Everything: Unit's New Service Directory

Worldpay's Embedded Finance Launch: Defensive Move or Market Disruption?

Worldpay launches embedded finance offering in the US through Unit partnership, adding banking and lending to compete with Stripe and Adyen. Is this defensive move or market disruption for payment providers entering embedded finance?

By Lars Markull

/ 7 Oct 2025

Worldpay's Embedded Finance Launch: Defensive Move or Market Disruption?

Rainforest's $29M Raise and New SaaS Survey Data Signal Embedded Finance Shift Beyond Payments

Rainforest's $29M Series B and Flagship Advisory's SaaS survey reveal vertical software companies are expanding from embedded payments into lending, card issuing, and comprehensive financial services.

By Lars Markull

/ 11 Sep 2025

Rainforest's $29M Raise and New SaaS Survey Data Signal Embedded Finance Shift Beyond Payments

ClearScore Launches Embedded Credit Marketplace for 150+ Financial Partners

ClearScore launches embedded credit marketplace with 150+ partners offering credit cards, loans, and car finance. Analyzing the evolution of embedded finance.

By Lars Markull

/ 24 Jul 2025

Unit Expands Beyond Banking to Launch Embedded Lending for SaaS Providers

Unit launches embedded lending for SaaS providers like Honeybook and Homebase. Will large SaaS companies prefer all-in-one infrastructure or specialized best-of-breed providers?

By Lars Markull

/ 18 Jul 2025

Unit Expands Beyond Banking to Launch Embedded Lending for SaaS Providers

Pleo Launches Embedded Expense Management Platform for Banks and Fintech Companies

Pleo Embedded enables banks and fintech to integrate full expense management platform beyond just cards. Analyzing competition with banking-as-a-service providers.

By Lars Markull

/ 18 Jul 2025

Pleo Launches Embedded Expense Management Platform for Banks and Fintech Companies

Dutch Embedded Banking Provider Flow Acquired by Accounting Software Customer Snelstart

Dutch embedded banking provider Flow acquired by accounting software customer Snelstart. Analyzing the strategic implications when customers buy their infrastructure providers.

By Lars Markull

/ 11 Jul 2025

Alpaca Acquires Wealthkernel to Accelerate European Investment Infrastructure Expansion

Alpaca acquires UK investment infrastructure provider Wealthkernel to accelerate European expansion. Analyzing the competitive embedded investment landscape and race for non-financial brands.

By Lars Markull

/ 11 Jul 2025

Stripe Capital Expands to Germany as Embedded Lending Competition Intensifies

Stripe Capital launches in Germany later this year, intensifying embedded lending competition. Can Stripe's platform offering compete with standalone providers like Banxware?

By Lars Markull

/ 2 Jul 2025

Adyen Co-CEO Reveals Plans to Double Down on Embedded Finance After 63% Revenue Growth

Adyen Co-CEO announces plans to double down on embedded finance after 63% revenue growth. What this strategic shift means for payment infrastructure competition.

By Lars Markull

/ 30 Jun 2025