Germany - Embedded Finance Review (Page 2)

German Pharmacy Marketplace Onfy Launches Embedded Lending with Banxware Partnership

German pharmacy marketplace Onfy launches embedded lending with Banxware. How niche marketplaces follow Shopify, Amazon into embedded finance.

By Lars Markull

/ 2 Jul 2025

Embedded Finance Reality Check: Why ING & Amazon Germany Partnership Failed

ING and Amazon Germany end lending partnership after five years due to low volume. Why the product wasn't truly embedded and what Amazon's Youlend replacement reveals.

By Lars Markull

/ 20 Jun 2025

ToolTime Pay Embedded Payments: Adyen Case Study Hints at Growing Adoption in German Craft Market

Adyen case study reveals ToolTime Pay adoption in German crafts market. How vertical SaaS providers use embedded payments as gateway to banking and lending products.

By Lars Markull

/ 16 Jun 2025

Banxware Transitions to Forward Flow Model with €10M UniCredit Investment

German embedded lending provider Banxware secures €10M from UniCredit and shifts to forward flow model. Why this strategic pivot changes risk management in marketplace financing.

By Lars Markull

/ 5 Jun 2025

Exclusive: Shopify Capital Expands to UK and Germany via YouLend Partnership

Shopify Capital expands to UK and Germany with YouLend after funding $4.7B since 2016. How the embedded lending pioneer scales its European marketplace financing.

By Lars Markull

/ 5 Jun 2025

Exclusive: Shopify Capital Expands to UK and Germany via YouLend Partnership

From Glovo to Ageras: Embedded Lending Is Quietly Spreading Across Europe

Finmid partners with Glovo and Froda expands with Ageras from Germany to Denmark. How embedded lending is quietly becoming standard across European platforms.

By Lars Markull

/ 26 May 2025

eBay Expands Embedded Lending Offering to Germany

eBay Germany launches embedded lending with YouLend after four-year UK partnership. How automatic eligibility transforms marketplace financing.

By Lars Markull

/ 19 May 2025

From SaaS to Fintech: Circula Blurs the Lines of Expense Management and Financial Services

What happened: Berlin-based Circula has announced the extension of its Series A round, which is mainly focused on developing its AI-powered autonomous expense processing (Circula, EU Startups). My comment: I

By Lars Markull

/ 12 May 2025

Following Toast’s footsteps: European allO Launches Embedded Lending for Restaurants

European restaurant software allO launches embedded lending with Finmid offering up to €200K revenue-based financing. Following Toast's playbook in fragmented market.

By Lars Markull

/ 12 May 2025

Rakuten acquires technology from insolvent banking-as-a-service provider Dock Financial

Rakuten acquires insolvent Dock Financial's technology and team. Could the Japanese fintech giant be planning European banking-as-a-service expansion like its Japan model?

By Lars Markull

/ 19 Apr 2025

Pliant acquires Hi.Health and increases its focus on insurance companies

Pliant acquires Hi.Health and partners with Pflegenavi, targeting insurance and care facilities with card-as-a-service. How healthcare embedded payments evolve.

By Lars Markull

/ 19 Apr 2025

Vorwerk Launches Embedded Insurance for Kobold Vacuum Cleaners Through Hakuna Partnership

Vorwerk partners with Hakuna for embedded insurance on Kobold vacuum cleaners across online, retail, and advisers. How Hakuna is signing major European brands.

By Lars Markull

/ 14 Mar 2025