Investment - Embedded Finance Review

EAM Launches Embedded Investment Product in Germany's Energy Sector

EAM's Savin launches Germany's first embedded investment product in energy. Customers combine electricity payments with automated savings and investment.

By Lars Markull

/ 4 Nov 2025

How Payroll Provider PayCaptain Launched Savings Accounts for Employee Access

PayCaptain launches savings accounts and real-time payroll through ClearBank partnership. Can payroll providers crack embedded finance? Explore how HR software companies could follow with financial products.

By Lars Markull

/ 14 Oct 2025

Gusto Launches Gusto Money: Payroll Provider Expands Into Embedded Finance With Credit, Bill Pay, and Invoicing

Gusto launches Gusto Money with embedded finance features: Payroll Bridge lending, bill pay via Melio, and invoicing. How payroll providers are expanding into fintech.

By Lars Markull

/ 19 Sep 2025

Pleo Launches Money Market Fund Investment Feature in Germany

Pleo launches investment account for German businesses via Lemon Markets partnership. Why embedded investment is fintech's next growth opportunity.

By Lars Markull

/ 1 Sep 2025

Alpaca Acquires Wealthkernel to Accelerate European Investment Infrastructure Expansion

Alpaca acquires UK investment infrastructure provider Wealthkernel to accelerate European expansion. Analyzing the competitive embedded investment landscape and race for non-financial brands.

By Lars Markull

/ 11 Jul 2025

Saga Partners with NatWest Boxed for Embedded Savings Products Targeting Over-50s Market

Saga negotiates partnership with NatWest Boxed for embedded savings targeting over-50s consumers. Will this become NatWest Boxed's second major deal after AA?

By Lars Markull

/ 30 Jun 2025

Does Seccl’s Fresh Funding Signal a Broader Shift in Investment-as-a-Service?

Seccl secures fresh funding from owner Octopus as investment-as-a-service providers expand partnerships. Will embedded investment finally move beyond financial brands?

By Lars Markull

/ 26 May 2025

The British automobile association AA partners with NatWest Boxed

British Automobile Association becomes NatWest Boxed's first customer, launching savings and loans for 14M members. Will AA embed financial products or rely on brand alone?

By Lars Markull

/ 21 Feb 2025

BaaS provider partners with investment infrastructure provider for a savings account offering

UK investment-as-a-service provider Wealthkernel partners with BaaS Griffin to add savings accounts alongside investment products. Will Griffin offer embedded investments next?

By Lars Markull

/ 8 Dec 2024

BaaS provider partners with investment infrastructure provider for a savings account offering

Investment infrastructure provider WealthKernel expands into EU

UK investment-as-a-service provider WealthKernel expands to EU via Spain license while Upvest secures UK presence. Why cross-border embedded investment licensing race is heating up.

By Lars Markull

/ 7 Oct 2024

Investment infrastructure provider WealthKernel expands into EU