Newsletter

• Newsletter

/

Allica Bank buys Kriya + Wayflyer's platform play

Allica Bank acquires embedded lending platform Kriya. Wayflyer launches Hosted Capital for platform financing. MrBeast files trademark for MrBeast Financial.

By Lars Markull

/ 28 Oct 2025

• Newsletter

/

SAP and Oracle continue embedded journey, Betterfly shares Spanish card insights

SAP and Oracle embed native payment capabilities with Adyen, Brex, and KNEX. Betterfly achieves 80% card adoption in Spain's employee benefits market through built-in compliance.

By Lars Markull

/ 21 Oct 2025

• Newsletter

/

How Europe's Largest Marketplace Built a Lending Business Rivalling Banks

Allegro funds 15% of GMV through embedded lending at bank scale. Plus: payroll provider savings accounts and the rise of Embedded Everything services.

By Lars Markull

/ 14 Oct 2025

• Newsletter

/

Worldpay vs. Stripe & Adyen: Can they catch up in embedded finance?

Worldpay launches embedded finance with Unit to challenge Stripe and Adyen. Plus Reverb's marketplace wallet strategy with Ansa. Deep dive analysis.

By Lars Markull

/ 7 Oct 2025

• Newsletter

/

Virtual event: Co-brands vs EF + Why Sibill's Italy launch matters

Register for our co-brand vs embedded finance debate with David Parker. Also: Why Sibill's Italian embedded banking launch is breaking new ground in Europe.

By Lars Markull

/ 29 Sep 2025

• Newsletter

/

Odoo's Global Expense Card Launch: 15M Users, 175 Countries - The Biggest Embedded Banking Launch Yet?

Odoo launches global expense cards for 15 million users via Stripe partnership, while Gusto expands into embedded finance with credit and bill pay. Plus: Club Brugge's innovative fan debit card launch.

By Lars Markull

/ 22 Sep 2025

• Newsletter

/

Why is this Swiss bank expanding European partnerships? Plus Uber's lending move

How Swiss bank Hypothekarbank Lenzburg is building embedded finance partnerships across Europe through strategic acquisitions. Plus: Uber Eats launches restaurant lending and why 90% of SaaS companies are expanding beyond payments.

By Lars Markull

/ 11 Sep 2025

• Newsletter

/

e-conomic Adds Cards, Bolt Food Launches Lending, Mews Expands Financing

Discover the latest embedded finance launches: e-conomic partners with Mynt for Danish card solutions, Bolt Food introduces restaurant lending via finmid, and Mews expands hotel financing with YouLend. Plus insights from PandaDoc's embedded payments journey.

By Lars Markull

/ 5 Sep 2025

• Newsletter

/

While You Were Away: Wix Launches Financial Services, Booking.com's 6% Cashback Card, and More

Catch up on the latest embedded finance news: Wix's banking and lending launch, Booking.com's 6% cashback credit card with Imprint, and Pleo's investment feature. Analysis of the payments-to-banking strategy.

By Lars Markull

/ 1 Sep 2025

• Newsletter

/

Your embedded INVESTMENT and INSURANCE summer reading: What happened in 2025 (so far)

Summer recap of embedded investment and insurance developments in 2025. Key acquisitions, new partnerships, and why non-financial brands are embracing embedded insurance while investment infrastructure consolidates.

By Lars Markull

/ 20 Aug 2025

• Newsletter

/

Your embedded PAYMENT summer reading: What happened in 2025 (so far)

Explore embedded payment trends in 2025: How ToolTime and WeTransfer boosted revenue with payment products, plus infrastructure provider updates from Adyen, Ryft, and more.

By Lars Markull

/ 8 Aug 2025

• Newsletter

/

Your embedded LENDING summer reading: What happened in 2025 (so far)

Explore the latest embedded lending trends from Jan-Jul 2025. Learn how companies like Shopify, Amazon, and eBay are revolutionizing business finance.

By Lars Markull

/ 7 Aug 2025