US - Embedded Finance Review

Stripe to Acquire Parafin, the Embedded Lender Behind Toast and DoorDash

Stripe agrees to acquire Parafin, the embedded lender behind Toast, DoorDash and Gusto. What it means for Stripe Capital and YouLend.

By Lars Markull

/ 2 Oct 2026

Samsung launches the Galaxy Card with Barclays, a co-branded card that does not go as far as the Apple Card

Samsung's Galaxy Card is issued by Barclays and lives in Samsung Wallet. How it compares with the Apple Card, and why it counts as a co-brand.

By Lars Markull

/ 23 Jul 2026

How Squarespace Built a Financial Stack for Its Merchants

How Squarespace built Payments, Capital and Balance with Stripe, and why its embedded finance stack rolls out US first, Europe later.

By Lars Markull

/ 6 Jul 2026

How Squarespace Built a Financial Stack for Its Merchants

ROLLER embeds business lending with Adyen Capital across 3,000 venues

ROLLER embeds business lending across 3,000+ venues with Adyen Capital, turning five years of payments data into revenue-based cash advances.

By Lars Markull

/ 15 Jun 2026

ROLLER embeds business lending with Adyen Capital across 3,000 venues

What Software CEOs Get Wrong About Embedded Finance, with Jane Podbelskaya from Charge Forward

Jane Podbelskaya advises North American software companies on embedded finance. We compare notes across continents on investors, AI, and vendor selection.

By Lars Markull

/ 29 Apr 2026

What Software CEOs Get Wrong About Embedded Finance, with Jane Podbelskaya from Charge Forward

OpenAI Acquires Personal Finance App Hiro

OpenAI acquired personal finance app Hiro, its second fintech acquisition in months. What does this mean for banks and fintechs if ChatGPT becomes the financial planning interface?

By Lars Markull

/ 19 Apr 2026

OpenAI Acquires Personal Finance App Hiro

Alcohol Commerce Platform City Hive Hits $1 Billion in B2B Payments

How City Hive built embedded payments into the US alcohol industry's compliance layer, and why regulated verticals in Europe face the same opportunity.

By Lars Markull

/ 9 Mar 2026

Clio Launches Embedded Working Capital for Law Firms

Clio launches embedded working capital for US law firms inside its practice management platform. Will European legal software follow?

By Lars Markull

/ 2 Mar 2026

Clio Launches Embedded Working Capital for Law Firms

ClassDojo Brings Embedded Payments to US School Districts

ClassDojo brings embedded payments to US school districts via Pay Theory. Why a niche provider beat Stripe for the education vertical.

By Lars Markull

/ 2 Mar 2026

ClassDojo Brings Embedded Payments to US School Districts

MrBeast Acquires Teen Banking App Step

MrBeast's Beast Industries acquires teen banking app Step. The Feastables playbook meets financial services: commoditized product, massive distribution.

By Lars Markull

/ 16 Feb 2026

Adyen and Fresha Launch Embedded Lending Across Seven Markets with $5.5 Million Already Issued

Fresha launches embedded lending with Adyen across seven markets. $5.5M already issued to beauty and wellness SMBs with revenue-based repayments.

By Lars Markull

/ 4 Feb 2026

Adyen and Fresha Launch Embedded Lending Across Seven Markets with $5.5 Million Already Issued

Modulr Partners with FIS to Enter US Market

UK payments infrastructure provider Modulr expands into the US through a partnership with FIS, marking its first market outside Europe and adopting a different playbook.

By Lars Markull

/ 12 Jan 2026

Modulr Partners with FIS to Enter US Market