ROLLER has launched ROLLER Capital, embedding business financing directly into its venue management platform through Adyen Capital. ROLLER is the all-in-one software platform for the leisure and attractions industry, founded in 2011 in Melbourne and now US-headquartered, running ticketing, point-of-sale, memberships, and payments for more than 3,000 venues across 30+ countries, from trampoline parks and family entertainment centres to indoor play cafes and cultural attractions. The new product is live for customers in the United States, Canada, Australia, the United Kingdom and Ireland, with Finland, the Netherlands, Spain and Sweden to follow. ROLLER has issued over US$1m in business loans during a US pilot and has run its payments on Adyen for Platforms since 2021.
Inside ROLLER Capital
Offers are pre-approved based on a venue's payment history, so operators see what they qualify for even before they apply. Amounts run from US$500 to US$100,000, with funds available as soon as the next business day. Repayment is taken as a fixed share of daily sales, somewhere between 1 and 15%, over a term of up to nine months, with no early repayment penalty and no late fees. Adyen carries the credit risk and holds the licences. ROLLER builds the branded experience and owns the customer relationship.
From ROLLER Payments to ROLLER Capital
So why does ROLLER offer this now? Because it has been sitting on the payment flow since 2021. Five years of ticketing and POS transactions are exactly the data that make a cash advance underwritable, and they are data that a venue's own bank never sees in that detail. As we have often seen, payments came first, and lending followed. That is the embedded finance sequence in its cleanest form: after you own the transactions, you can lend against them.
While ROLLER calls their Capital product a business loan, it behaves like a revenue-based cash advance. There is no fixed monthly instalment, and borrowers repay a percentage of what they take each day. The repayment speeds up in a good week and slows down in a quiet one. For a leisure vertical, this makes a lot of sense. A trampoline park clears its advance fast over the school holidays and barely touches it through a wet November, where a fixed instalment loan would bite hardest in the months a venue can least afford it.
