Adyen

Adyen appears on EFR as a payments provider and, through Adyen Capital, as a lender. Stories on platforms such as Fresha, ROLLER, Kleinanzeigen and Doctolib that build on Adyen, and on Adyen's own embedded finance strategy.

Sage brings business accounts and debit cards into its software, starting in France with Adyen

Sage is adding business accounts and debit cards to its software in France, with Adyen behind the accounts.

By Lars Markull

/ 11 Nov 2026

Sage brings business accounts and debit cards into its software, starting in France with Adyen

Ryft raises £20m as platform specialists take on Stripe and Adyen

Ryft raises £20m to take on Stripe and Adyen for platforms, alongside Rootline and Embed, now being bought by OpenFX.

By Lars Markull

/ 5 Oct 2026

Ryft raises £20m as platform specialists take on Stripe and Adyen

Hotel software provider Mews receives its own e-money licence

Mews receives an e-money licence from De Nederlandsche Bank, becoming a regulated entity behind its hotel payments and lending.

By Lars Markull

/ 12 Aug 2026

Hotel software provider Mews receives its own e-money licence

ROLLER embeds business lending with Adyen Capital across 3,000 venues

ROLLER embeds business lending across 3,000+ venues with Adyen Capital, turning five years of payments data into revenue-based cash advances.

By Lars Markull

/ 15 Jun 2026

ROLLER embeds business lending with Adyen Capital across 3,000 venues

Briqs wants PSPs to own their lending, not rent it

Briqs offers PSPs the technology layer for embedded lending without the balance sheet. Built by former Adyen Capital operators.

By Lars Markull

/ 14 May 2026

Briqs wants PSPs to own their lending, not rent it

Kleinanzeigen Takes Control of Its Payment Infrastructure with Adyen

Kleinanzeigen migrates Secure Payment from OPP to Adyen, taking direct control of payment processing and fraud prevention for Germany's largest classifieds marketplace.

By Lars Markull

/ 4 Apr 2026

Kleinanzeigen Takes Control of Its Payment Infrastructure with Adyen

Adyen and Fresha Launch Embedded Lending Across Seven Markets with $5.5 Million Already Issued

Fresha launches embedded lending with Adyen across seven markets. $5.5M already issued to beauty and wellness SMBs with revenue-based repayments.

By Lars Markull

/ 4 Feb 2026

Adyen and Fresha Launch Embedded Lending Across Seven Markets with $5.5 Million Already Issued

Vox AI Adds Payment Terminals to Drive-Thru Voice Ordering

Vox AI partners with Adyen to add payment terminals at drive-thru speaker towers. How the voice AI provider is embedding payments into QSR automation.

By Lars Markull

/ 2 Jan 2026

Vox AI Adds Payment Terminals to Drive-Thru Voice Ordering

Why Doctolib's Practice Management Move Makes Embedded Payments Inevitable

Doctolib is moving from appointment booking to full practice software, positioning them to embed payments and other Embedded Finance products.

By Lars Markull

/ 24 Nov 2025

Why Doctolib's Practice Management Move Makes Embedded Payments Inevitable

SAP and Oracle (continue to) embed payments directly into their platforms

SAP and Oracle accelerate embedded payments with Adyen, Brex, and KNEX integrations. Three major announcements signal enterprise software's fintech shift.

By Lars Markull

/ 21 Oct 2025

SAP and Oracle (continue to) embed payments directly into their platforms

Peace of Mind as a Product: How ToolTime Turned Payment Friction into Their Next Revenue Stream

Discover how ToolTime built embedded finance for German craftspeople, choosing embedded banking over open banking. Real revenue insights from 20K+ users.

By Lars Markull

/ 8 Jul 2025

Peace of Mind as a Product: How ToolTime Turned Payment Friction into Their Next Revenue Stream

Adyen Co-CEO Reveals Plans to Double Down on Embedded Finance After 63% Revenue Growth

Adyen Co-CEO plans to double down on embedded finance after 63% revenue growth. What this means for payment infrastructure competition.

By Lars Markull

/ 30 Jun 2025