Winning in embedded finance isn't just about the best product. Non-financial brands can leverage existing businesses and customers to create an unfair advantage.
Amazon, Apple, Shopify, Twitter, and Uber make multiple moves in embedded finance, from co-branded cards to insurance, highlighting Big Tech’s expanding role in financial services.
Fifth Third Bank strengthens embedded finance capabilities by acquiring BaaS provider Rize Money, marking potential consolidation in the crowded US BaaS market.
Discover how Shopify evolved from a SaaS e-commerce provider to an Embedded Finance powerhouse, launching Shopify Payments, Shopify Capital, and Shopify Balance to support merchants and drive faster-growing revenue streams.
