US sponsor banks face increasing regulatory scrutiny as fintech partnerships grow. Explore why partner banks like Blue Ridge Bank are under pressure, and how compliance challenges are reshaping embedded finance and banking-as-a-service in the US.
Data Plus and Edenred Pay launch embedded payment solution for hotels, streamlining accounts payable, boosting efficiency, and transforming hotel financial operations.
GoDaddy partners with Early Warning to enable Zelle payments, building on its Poynt acquisition and paving the way for embedded finance products for SMBs.
As Mercury moves from Synapse to direct banking partnerships, US banks with BaaS offerings gain momentum, challenging standalone providers in embedded finance.
TikTok tests banking-like interface for Coins and transactions, hinting at potential embedded finance offerings alongside its e-commerce and creator ecosystem.
QuickBooks launches QuickBooks Money and blocks Bill's API access, showing how embedded finance can shift partnerships into competition in B2B fintech.
Xbox partners with Mastercard and Barclays US for co-branded credit card, offering rewards and gamertag personalization but lacking seamless embedded experience.
Moxie, a US wellness vertical SaaS, raises $15.7M to grow embedded finance offerings—including payments and banking—for medspa owners, boosting revenue and customer lock-in.
Winning in embedded finance isn't just about the best product. Non-financial brands can leverage existing businesses and customers to create an unfair advantage.
Amazon, Apple, Shopify, Twitter, and Uber make multiple moves in embedded finance, from co-branded cards to insurance, highlighting Big Tech’s expanding role in financial services.
