The Maturity Roadmap of Embedded Finance within Vertical SaaS
Flagship Advisory Partners survey reveals vertical SaaS embedded finance maturity roadmap. Why payments lead but lending will catch up in coming years.
The team of Flagship Advisory Partners has published the first results of their SaaS Embedded Finance Survey (Flagship Advisory Partners). While the survey is focused on the US, I think the key insights are equally relevant for us here in Europe as well:
Turning Embedded Finance products into a success takes time; there is no shortcut
Many companies start with payments as the first financial product (biggest opportunity and pain points)
But lending and banking (cards and accounts) follow; especially lending will likely catch up with payments over the next few years
Wolt is launching an employee benefits platform in Finland with its own Visa card, issued under its regulated payment institution licence. Here's what it means for embedded finance.
Flowpay partners with Teya for embedded SME lending in Central Europe and acquires Tapline to expand into Germany and the UK. What it signals for the market.
Wolt is launching an employee benefits platform in Finland with its own Visa card, issued under its regulated payment institution licence. Here's what it means for embedded finance.
