What happened: Adyen’s Co-CEO, Ingo Uytdehaage, gave an interview with German Manager Magazin and described Adyen’s increasing focus on Embedded Finance (Manager Magazin; Paywall and in German).
My comment: Uytdehaage describes Adyen as a fast follower that does not jump onto every single hype. He also explains that Adyen is actively investing in stablecoins and AI, but only when the company has a firm conviction of its benefits. While Adyen already has several customers in the world of Embedded Finance (as noted in my previous newsletters), the company is now convinced that this is the area to double down on. And they can use data to justify the decision: revenue from Embedded Finance customers has grown 63% in the last quarter, almost three times the overall revenue.
Unfortunately (and perhaps as expected), Uytedehaage doesn’t explain what Adyen’s double down on Embedded Finance exactly entails, but I guess we can expect more presence, activities and partnership announcements over the next few months.
