Flagship Advisory Partners published another great report, this time covering embedded payouts (Flagship Advisory Partners). The report focuses strongly on business-to-consumer payouts in the US, however, I found it even for non-US readers very interesting.
Personally, I believe the insights and graphics show very well the embedded finance journey that many companies are in. As usual, US companies were the first to discover this and a bit ahead than other companies, however, it indicates a development we are likely seeing in other geographies soon as well. Naturally, each company starts with the financial product that adds the biggest value to their core product, and as we can see in the report, many of the displayed platforms and vertical SaaS providers started with embedding payment acceptance for their business customers. But other products followed soon after, including lending and banking products. Now it seems payouts could be the next big topic for many of these providers.
