Delivery Hero launches financing products

The German-based food delivery platform is apparently working on offering lending products (FinanceFWD; German). The report is based on a job posting that the company published recently, where it is looking for a data analyst with a specific focus on the launch of their new lending products. While Delivery Hero is based in Germany, it exited the market in 2019 but is active in more than 70 countries around the world (in Europe, Asia, the Americas, the Middle East, and North Africa). The job posting states the lending product will be available in multiple markets and cater “to the diverse needs of consumers, vendors, and riders on our platform”. Personally, I would have my doubts that Delivery Hero is building lending products for consumers (BNPL your next pizza?). But offering financing products to restaurants is obviously a hot topic. Delivery Hero’s competitor Take Away has launched lending products with Youlend and Banxware in different markets, and Youlend even published a marketing report targeting food delivery platforms. Lastly, lending products to the drivers of the delivery platforms is not that common, and such products are likely more suited for Delivery Hero’s Asian market, where such products seem more fitting. I will make sure to follow and cover again when the first products are launched.