What happened: The Dutch Embedded Banking middleware provider, Flow, is being acquired by one of its customers, Snelstart (LinkedIn).
My comment: Flow initially started as a B2C money management solution for consumers and freelancers, powered by Open Banking. However, the startup pivoted into Embedded Finance, making its frontend and automation features available to non-financial brands, including accounts and cards via its Embedded Banking partner Adyen (covered in an previous newsletter).
