Hi Embedded Finance Friend,
Even though we have some crazy hot days behind us, the summer break is yet to come. I will likely take a newsletter break for a few weeks and spend a good amount of time reworking my newsletter and content activities over the summer.
When this exactly happens will also depend on the news coverage (last year, July was still relatively busy with a very quiet August). Thus, there might not be a July or August mailing, but this monthly newsletter will be back by the end of September at the latest (and who knows, maybe before that as well).
And importantly, if you have any ideas, thoughts, or feedback for this newsletter, please ping me!
And now let's dive in!
News
Lending
- Swedish direct lender Qred Bank buys into embedded lending through Liberis, backed by Nordic Capital, joining a deposit-funded bank with embedded reach. (EFR)
- Why Vattenfall picked a vertical-specialist fintech for solar and heat pump financing instead of a BNPL provider or a traditional bank. (EFR)
- ROLLER embeds business lending across 3,000+ venues with Adyen Capital, turning five years of payments data into revenue-based cash advances. (EFR)
- myPOS and finmid launch embedded lending for 90,000 merchants in Italy, one of Europe's hardest markets for business lending. (EFR)
Banking
- SAS launches its own business credit card with Nordiska as the regulated partner. Is this a co-brand, embedded finance, or something in between? (EFR)
- Neobank bunq launches bunq-as-a-Service, opening its banking licence to partners. How it differs from Qonto and Holvi's e-money model. (EFR)
- HERO Software launches HERO Wallet with Swan, embedding payments and reconciliation directly into craft business software in Germany. (EFR)
- Circle K is migrating 400,000+ Nordic consumer cards to Enfuce. Why a fuel retailer runs its own closed-loop card, and what the move changes. (EFR)
- ryd launches ryd fleet with Mastercard, expanding from consumer mobility payments into the European B2B fleet market with tokenised virtual cards. (EFR)
Payment
- eyworks launches eypay with Unipaas, embedding nursery payments and Tax-Free Childcare reconciliation into its early years platform. (EFR)
- Why German banks lose €1 billion a year in remittance revenue to MTOs, and what account-to-wallet payments would take to change that. (EFR)
Podcast
- Julius Danek, product lead for Stripe in DACH and CEE, on why German platforms are leaving money on the table by staying grey-label and what Stripe Capital, Issuing, and Connect actually unlock. (EFR)
Thank you for reading. I hope you enjoyed this edition.
My newsletter, podcast, and events are free, but I need your support to keep them going. Please share Embedded Finance Review with your friends and coworkers, and let me know your feedback.
And if you need help understanding, building, or launching an embedded finance product, visit my website and get in touch.
Best wishes from Berlin,
Lars Markull (LinkedIn)
