E-Commerce - Embedded Finance Review

Alcohol Commerce Platform City Hive Hits $1 Billion in B2B Payments

How City Hive built embedded payments into the US alcohol industry's compliance layer, and why regulated verticals in Europe face the same opportunity.

By Lars Markull

/ 9 Mar 2026

Wix Expands White-Label Payments to 11 EMEA Countries with Stripe

Wix expands Wix Payments to 11 EMEA countries using Stripe Connect. How the website builder is following Shopify's playbook into embedded finance.

By Lars Markull

/ 2 Jan 2026

Wix Expands White-Label Payments to 11 EMEA Countries with Stripe

Allegro and PKO Bank Polski Launch Strategic Partnership Including Embedded Merchant Lending

Allegro partners with PKO Bank Polski to launch embedded merchant lending and account-to-account payments, targeting 1 million new bank customers and PLN 1.5 billion in loans.

By Lars Markull

/ 13 Nov 2025

Allegro and PKO Bank Polski Launch Strategic Partnership Including Embedded Merchant Lending

Triffin Embeds £100 Million Lending Facility into AI Finance Platform

Triffin and Froda partner to offer £100 million in embedded lending through AI-powered finance workflows for UK consumer brands.

By Lars Markull

/ 4 Nov 2025

Triffin Embeds £100 Million Lending Facility into AI Finance Platform

E-commerce Lender Wayflyer Launches Hosted Capital Platform Financing Solution

Wayflyer launches Hosted Capital, enabling e-commerce platforms to offer financing to customers. But there's a catch: it's not fully embedded - yet.

By Lars Markull

/ 28 Oct 2025

E-commerce Lender Wayflyer Launches Hosted Capital Platform Financing Solution

How Polish Marketplace Allegro Built a Bank-Scale Lending Business Through Embedded Finance

How Allegro uses embedded finance to drive growth: Allegro Pay funds 15.3% of GMV with PLN 3.3B in loans, proving non-financial brands can build financial products.

By Lars Markull

/ 14 Oct 2025

How Polish Marketplace Allegro Built a Bank-Scale Lending Business Through Embedded Finance

Polish E-commerce Provider Shoper Launches Two Embedded Finance Products in Partnership with PragmaGO

Polish e-commerce platform Shoper launches merchant cash advance and B2B Buy Now Pay Later with PragmaGO. Exploring embedded finance expansion in Eastern Europe.

By Lars Markull

/ 2 Jul 2025

Embedded Finance Reality Check: Why ING & Amazon Germany Partnership Failed

ING and Amazon Germany end lending partnership after five years due to low volume. Why the product wasn't truly embedded and what Amazon's Youlend replacement reveals.

By Lars Markull

/ 20 Jun 2025

Exclusive: Shopify Capital Expands to UK and Germany via YouLend Partnership

Shopify Capital expands to UK and Germany with YouLend after funding $4.7B since 2016. How the embedded lending pioneer scales its European marketplace financing.

By Lars Markull

/ 5 Jun 2025

Exclusive: Shopify Capital Expands to UK and Germany via YouLend Partnership

Can E-Commerce Giant Mercado Libre Build Latin America's Largest Digital Bank?

Mercado Libre's Mercado Pago applies for Argentina bank license to build Latin America's largest digital bank. How fintech now drives 44% of e-commerce revenue.

By Lars Markull

/ 2 Jun 2025

Can E-Commerce Giant Mercado Libre Build Latin America's Largest Digital Bank?

eBay Expands Embedded Lending Offering to Germany

eBay Germany launches embedded lending with YouLend after four-year UK partnership. How automatic eligibility transforms marketplace financing.

By Lars Markull

/ 19 May 2025

Indonesian e-commerce provider Bukalapak shuts down banking offering

Indonesian e-commerce Bukalapak shuts down Standard Chartered banking partnership after limited success. Why the company pivots to digital payments and government transactions.

By Lars Markull

/ 21 Feb 2025

Indonesian e-commerce provider Bukalapak shuts down banking offering