Europe - Embedded Finance Review (Page 2)

Why Embedded Finance Wins Where Banks Can't Reach, with Tom Sellin from Airwallex

Airwallex Head of Growth DACH Tom Sellin on the embedded finance API, who is already using it, and what it takes to bring a global fintech to the German market.

By Lars Markull

/ 7 May 2026

Why Embedded Finance Wins Where Banks Can't Reach, with Tom Sellin from Airwallex

Hokodo Shuts Down After Eight Years and €500M+ in Financed Invoices

Hokodo, a European B2B BNPL provider, has shut down after eight years. Founders published an unusually candid post-mortem of what went wrong.

By Lars Markull

/ 25 Apr 2026

Hokodo Shuts Down After Eight Years and €500M+ in Financed Invoices

Embedding Debt Collection into the Fintech Stack with Matteo Benedetti from Debtist

Matteo Benedetti, co-founder of Debtist, on embedding debt collection into vertical SaaS platforms and how they reached €12M ARR while staying profitable.

By Lars Markull

/ 5 Mar 2026

Embedding Debt Collection into the Fintech Stack with Matteo Benedetti from Debtist

Why ConnectPay Chose to Build Its Core Banking System From Scratch

ConnectPay built its own core banking system, Mars. Here is why that decision makes sense for a BaaS provider at scale.

By Lars Markull

/ 23 Feb 2026

Why ConnectPay Chose to Build Its Core Banking System From Scratch

Wrisk Brings Open Banking Into Embedded Insurance With Atto Acquisition

Wrisk acquires Atto to combine embedded motor insurance with open banking credit intelligence for automotive OEMs. One platform, fewer integrations.

By Lars Markull

/ 23 Feb 2026

Wrisk Brings Open Banking Into Embedded Insurance With Atto Acquisition

The Intergiro Story: How a Profitable BaaS Provider Lost Its License Overnight - Told by Nick Root

Intergiro was profitable and bootstrapped. Then the Swedish regulator revoked its license overnight. CEO Nick Root tells his side of the story.

By Lars Markull

/ 5 Feb 2026

The Intergiro Story: How a Profitable BaaS Provider Lost Its License Overnight - Told by Nick Root

Adyen and Fresha Launch Embedded Lending Across Seven Markets with $5.5 Million Already Issued

Fresha launches embedded lending with Adyen across seven markets. $5.5M already issued to beauty and wellness SMBs with revenue-based repayments.

By Lars Markull

/ 4 Feb 2026

Adyen and Fresha Launch Embedded Lending Across Seven Markets with $5.5 Million Already Issued

Worldline and YouLend Launch Cash Advance for European SMBs

Worldline launches merchant financing with YouLend. Plus: why PSPs are racing to add lending, and YouLend's $230M revenue milestone.

By Lars Markull

/ 19 Jan 2026

Worldline and YouLend Launch Cash Advance for European SMBs

Banxware's Lending Orchestration Layer: Connecting Platforms, Banks & SMEs

Banxware shifted from direct lender to lending enabler. Jens Roehrborn explains how their orchestration layer connects platforms with bank funding.

By Lars Markull

/ 15 Jan 2026

Banxware's Lending Orchestration Layer: Connecting Platforms, Banks & SMEs

Wix Expands White-Label Payments to 11 EMEA Countries with Stripe

Wix expands Wix Payments to 11 EMEA countries using Stripe Connect. How the website builder is following Shopify's playbook into embedded finance.

By Lars Markull

/ 2 Jan 2026

Wix Expands White-Label Payments to 11 EMEA Countries with Stripe

Vox AI Adds Payment Terminals to Drive-Thru Voice Ordering

Vox AI partners with Adyen to add payment terminals at drive-thru speaker towers. How the voice AI provider is embedding payments into QSR automation.

By Lars Markull

/ 2 Jan 2026

Vox AI Adds Payment Terminals to Drive-Thru Voice Ordering

Why Revolut's Booking.com Deal Matters More Than Just Payment Processing

Revolut's Booking.com integration shows why they matter for embedded finance tracking. How travel and diversification drive their $75B valuation.

By Lars Markull

/ 24 Nov 2025

Why Revolut's Booking.com Deal Matters More Than Just Payment Processing