Europe - Embedded Finance Review (Page 3)

E-commerce Lender Wayflyer Launches Hosted Capital Platform Financing Solution

Wayflyer launches Hosted Capital, enabling e-commerce platforms to offer financing to customers. But there's a catch: it's not fully embedded - yet.

By Lars Markull

/ 28 Oct 2025

E-commerce Lender Wayflyer Launches Hosted Capital Platform Financing Solution

Odoo Launches Global Expense Management Card with Stripe and Mastercard Partnership

Odoo launches global expense management cards with Stripe and Mastercard, targeting 15 million users across 175+ countries. Learn why this matters.

By Lars Markull

/ 19 Sep 2025

Odoo Launches Global Expense Management Card with Stripe and Mastercard Partnership

How Nivoda Built 'Buy Now, Grow Faster' for the Global Jewellery Trade with Stefan Scherpenborg

Stefan Scherpenborg reveals how Nivoda built embedded credit for jewelry retailers, using marketplace data for superior underwriting and growth financing.

By Lars Markull

/ 15 Sep 2025

How Nivoda Built 'Buy Now, Grow Faster' for the Global Jewellery Trade with Stefan Scherpenborg

From Quote-to-Cash: PandaDoc's Embedded Payments Story with Philipp Pohlmann

How PandaDoc scaled embedded payments from startup to core product. Philipp Pohlmann on integrating fintech into SaaS and why not every company should.

By Lars Markull

/ 3 Sep 2025

From Quote-to-Cash: PandaDoc's Embedded Payments Story with Philipp Pohlmann

Pleo Launches Embedded Expense Management Platform for Banks and Fintech Companies

Pleo Embedded enables banks and fintech to integrate full expense management platform beyond just cards. Analyzing competition with banking-as-a-service providers.

By Lars Markull

/ 18 Jul 2025

Pleo Launches Embedded Expense Management Platform for Banks and Fintech Companies

From Food Delivery to Embedded Finance - Wolt's Journey to Financial Services with Anniina Heinonen

Learn how Wolt transformed from food delivery platform to regulated financial institution across 20+ European markets with embedded finance products.

By Lars Markull

/ 25 Jun 2025

From Food Delivery to Embedded Finance - Wolt's Journey to Financial Services with Anniina Heinonen

Europe Follows US Trend: PSPs Buy Software Platforms to Fight Embedded Payments

Payment service providers acquire software platforms as embedded payments threaten 35% of US SMB revenue. Why this competitive trend is now expanding to Europe.

By Lars Markull

/ 20 Jun 2025

Europe Follows US Trend: PSPs Buy Software Platforms to Fight Embedded Payments

Embedded Lending: Build vs. Buy - A Founder's Hard-Won Lessons with Mark Hollemann

This keeps the key SEO elements (build vs buy, embedded lending) while capturing the unique angle (founder lessons from a shutdown). Ready for the next one?

By Lars Markull

/ 10 Jun 2025

Embedded Lending: Build vs. Buy - A Founder's Hard-Won Lessons with Mark Hollemann

Sage’s Embedded Accounting Offering Expands to Europe and North America

Sage Embedded expands to Europe and North America, enabling SME neobanks like Tide to integrate accounting features. How incumbents fight back.

By Lars Markull

/ 2 Jun 2025

Sage’s Embedded Accounting Offering Expands to Europe and North America

Juuli Launches Freelancer Credit Card: Embedded Finance for the Gig Economy

Juuli launches freelancer credit card with Visa and Stripe for EEA gig workers. Why this accounts payable move comes surprisingly early for the invoicing startup.

By Lars Markull

/ 19 May 2025

From Starbucks' Wallet 1.0 to Merchant Wallets 2.0 with Arda Cagaptay

From Starbucks' $1.7B Wallet 1.0 to Merchant Wallets 2.0: Arda Cagaptay breaks down wallet evolution, how merchants drive loyalty and revenue, and what's next.

By Lars Markull

/ 1 May 2025

From Starbucks' Wallet 1.0 to Merchant Wallets 2.0 with Arda Cagaptay

What's next for Banking-as-a-Service in Europe and Saudi Arabia with Sophie Guibaud

Explore the evolution of Banking as a Service with Fintech expert Sophie Guibaud, who shares insights on traditional banks entering BaaS and Saudi Arabia's ambitious Vision 2030 plan to build a thriving FinTech ecosystem.

By Lars Markull

/ 16 Apr 2025

What's next for Banking-as-a-Service in Europe and Saudi Arabia with Sophie Guibaud