Expert Opinion - Embedded Finance Review

What Software CEOs Get Wrong About Embedded Finance, with Jane Podbelskaya from Charge Forward

Jane Podbelskaya advises North American software companies on embedded finance. We compare notes across continents on investors, AI, and vendor selection.

By Lars Markull

/ 29 Apr 2026

What Software CEOs Get Wrong About Embedded Finance, with Jane Podbelskaya from Charge Forward

Hope Is Not a Strategy: What Makes Embedded Finance Partnerships Actually Work with Jas Shah

Jas Shah on why embedded finance partnerships fail, how to become "embedded ready," and how AI agents will reshape SME lending.

By Lars Markull

/ 8 Jan 2026

Hope Is Not a Strategy: What Makes Embedded Finance Partnerships Actually Work with Jas Shah

Breaking into Embedded Finance: Building Your Fintech Team from Zero with Morten Laufer

How non-financial brands build fintech teams from zero: expert insights on hiring product managers, compliance roles, and attracting top talent.

By Lars Markull

/ 30 Oct 2025

Breaking into Embedded Finance: Building Your Fintech Team from Zero with Morten Laufer

Bank Partnerships 2.0: Why Fintech Lessons Matter for Embedded Finance With Richard Würl from Redstone

Discover the 5 partnership models Fintech startups use with banks and why these strategies are crucial for embedded finance success. Expert insights included.

By Lars Markull

/ 23 Jul 2025

Bank Partnerships 2.0: Why Fintech Lessons Matter for Embedded Finance With Richard Würl from Redstone

Embedded Lending: Build vs. Buy - A Founder's Hard-Won Lessons with Mark Hollemann

This keeps the key SEO elements (build vs buy, embedded lending) while capturing the unique angle (founder lessons from a shutdown). Ready for the next one?

By Lars Markull

/ 10 Jun 2025

Embedded Lending: Build vs. Buy - A Founder's Hard-Won Lessons with Mark Hollemann

From Starbucks' Wallet 1.0 to Merchant Wallets 2.0 with Arda Cagaptay

From Starbucks' $1.7B Wallet 1.0 to Merchant Wallets 2.0: Arda Cagaptay breaks down wallet evolution, how merchants drive loyalty and revenue, and what's next.

By Lars Markull

/ 1 May 2025

From Starbucks' Wallet 1.0 to Merchant Wallets 2.0 with Arda Cagaptay

What's next for Banking-as-a-Service in Europe and Saudi Arabia with Sophie Guibaud

Explore the evolution of Banking as a Service with Fintech expert Sophie Guibaud, who shares insights on traditional banks entering BaaS and Saudi Arabia's ambitious Vision 2030 plan to build a thriving FinTech ecosystem.

By Lars Markull

/ 16 Apr 2025

What's next for Banking-as-a-Service in Europe and Saudi Arabia with Sophie Guibaud

The Complex World of Travel Payments with Eric-Jan Krausch of 1-CP

Discover travel industry payments with Eric-Jan Krausch, founder of 1-CP. How virtual cards, payment structures, and embedded finance innovations transform travel's B2B landscape.

By Lars Markull

/ 1 Apr 2025

The Complex World of Travel Payments with Eric-Jan Krausch of 1-CP

Jobs To Be Done - Why Embedded Finance Must Solve Real Problems with Paul Staples

Paul Staples, former HSBC and ClearBank exec, reveals why embedded finance success requires solving real customer problems, not just brand power and fintech adaptation.

By Lars Markull

/ 19 Mar 2025

Jobs To Be Done - Why Embedded Finance Must Solve Real Problems with Paul Staples

Are in-car payments the future of automotive commerce? With Mark Gerban from Pairpoint

Explore how automotive brands revolutionize in-car payments. Former Mercedes exec Mark Gerban shares insights on connected cars and automotive commerce.

By Lars Markull

/ 22 Jan 2025

Are in-car payments the future of automotive commerce? With Mark Gerban from Pairpoint

Sam Boboev, Fintech Wrap Up Publisher: The biggest stories in embedded finance in 2024

Major embedded finance trends of 2024: from traditional banks' strategic moves to emerging verticals in healthcare and renewable energy reshaping financial services.

By Lars Markull

/ 11 Dec 2024

Sam Boboev, Fintech Wrap Up Publisher: The biggest stories in embedded finance in 2024

Dr. Manuel Thomet, Associate Partner at Synpulse: Did Switzerland reach the embedded finance tipping point?

Discover key insights from the first Swiss Embedded Finance study on market trends, challenges for banks, and future predictions.

By Lars Markull

/ 14 Nov 2024

Dr. Manuel Thomet, Associate Partner at Synpulse: Did Switzerland reach the embedded finance tipping point?