Amid market challenges and strategic growth, non-financial brands may accelerate fintech adoption through acquisitions. Why pre-seed fintechs are prime targets.
QuickBooks launches QuickBooks Money and blocks Bill's API access, showing how embedded finance can shift partnerships into competition in B2B fintech.
Xbox partners with Mastercard and Barclays US for co-branded credit card, offering rewards and gamertag personalization but lacking seamless embedded experience.
Moxie, a US wellness vertical SaaS, raises $15.7M to grow embedded finance offerings—including payments and banking—for medspa owners, boosting revenue and customer lock-in.
Explore the five main areas of Embedded Finance (payments, banking, lending, insurance, and investment) and key insights for newcomers looking to start a career in this growing industry.
Winning in embedded finance isn't just about the best product. Non-financial brands can leverage existing businesses and customers to create an unfair advantage.
Solaris raises €38M, Polish startup Verestro launches BaaS platform, and American Express introduces Sync for easier API integration in banking-as-a-service.
Amazon, Apple, Shopify, Twitter, and Uber make multiple moves in embedded finance, from co-branded cards to insurance, highlighting Big Tech’s expanding role in financial services.
Visa buys Brazilian core banking and processing provider Pismo for $1B, enhancing offerings in debit, credit, prepaid cards, and emerging payment rails like PIX.
Metro FS, the German wholesale subsidiary, hits 10,000 customers with its Mastercard debit card, BNPL, and cashback program showing strong product-market fit.
