Gusto launches Gusto Money with embedded finance features: Payroll Bridge lending, bill pay via Melio, and invoicing. How payroll providers expand into fintech.
Club Brugge launches Club Pay, an embedded finance debit card for fans. How football clubs are moving beyond traditional banking partnerships to offer financial services.
Rainforest raises $29M Series B as Flagship Advisory survey shows vertical SaaS companies expanding from embedded payments into lending and card issuing.
Uber Eats launches embedded lending with Pipe, offering restaurants capital through AI-powered approval process. Follows trend across food delivery platforms.
Mews re-emphasizes hotel financing solution with YouLend, offering UK hotels £3k-£1M funding with revenue-based repayment for property improvements and upgrades.
Danish accounting leader e-conomic partners with Swedish fintech Mynt to launch embedded credit cards by year-end, continuing Visma group's European expansion.
Booking.com launches US credit card with Imprint offering 6% cashback on travel. Exploring the embedded finance opportunity in travel loyalty programs.
Nordea partners with Mynt to integrate expense management for SMEs across Scandinavia by 2026. Why banks choose fintech partnerships over building in-house.