UK-based embedded insurance provider Wrisk has acquired Atto, a financial intelligence platform that uses open banking data to deliver real-time credit scoring, income verification, and affordability assessment.
Wrisk powers motor insurance programmes for automotive OEMs, including BMW, Volvo, Mercedes-Benz and Jaguar Land Rover, embedding insurance directly into the car buying journey through configurators, dealer websites and ownership apps, so customers can arrange cover as part of purchasing or leasing a vehicle rather than separately afterwards.
The Atto acquisition brings credit decisioning into that same layer, adding Atto's ability to generate risk decisions from live transaction data alongside Wrisk's existing insurance distribution. Atto will continue to operate as a separate team within the Wrisk group, retaining its own product roadmap and existing client relationships.
The Stack Consolidation Logic
Embedding financial services into a customer journey, a car purchase, a lease, or a high-value product typically requires connecting to multiple providers: one for insurance, one for credit decisioning, and one for affordability checks. Each integration adds complexity, compliance overhead, and another dependency to manage. Wrisk's bet is that bringing both under one roof removes that burden.
Fewer Integrations Make Sales Easier?
The combination of insurance and open banking credit intelligence isn't obvious. These are distinct capabilities serving different parts of a customer journey, and there's no fundamental reason they need to sit in the same platform. The case is essentially a procurement argument: one contract, one integration, one compliance relationship instead of several. Whether enterprise clients find that consolidation compelling enough to choose Wrisk over best-in-class point solutions is the real question the acquisition raises.
