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Podcast

Embedded Insurance for Horses: How Equine MediRecord Tackles Massive Underinsurance with Kayna & WTW

Oct 16, 2025

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8 min read

Embedded Insurance for Horses: How Equine MediRecord Tackles Massive Underinsurance with Kayna & WTW

Discover how Equine MediRecord solved the global horse insurance crisis with embedded insurance. Learn why 99% of horses are uninsured and how vertical SaaS platforms can close protection gaps.

Lars Markull

Newsletter

How Europe's Largest Marketplace Built a Lending Business Rivalling Banks

Oct 14, 2025

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9 min read

How Europe's Largest Marketplace Built a Lending Business Rivalling Banks

Allegro funds 15% of GMV through embedded lending at bank scale. Plus: payroll provider savings accounts and the rise of Embedded Everything services.

Lars Markull

Newsletter

Worldpay vs. Stripe & Adyen: Can they catch up in embedded finance?

Oct 7, 2025

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12 min read

Worldpay vs. Stripe & Adyen: Can they catch up in embedded finance?

Worldpay launches embedded finance with Unit to challenge Stripe and Adyen. Plus Reverb's marketplace wallet strategy with Ansa. Deep dive analysis.

Lars Markull

Podcast

Building the Real Estate Operating System with GetMomo's Marcel Meitza

Oct 2, 2025

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7 min read

Building the Real Estate Operating System with GetMomo's Marcel Meitza

Marcel Meitza from GetMomo explains how his vertical fintech built banking infrastructure for European property managers, solving payment workflows through German bank partnerships and ERP integrations.

Lars Markull

Newsletter

Sep 30, 2025

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10 min read

Virtual event: Co-brands vs EF + Why Sibill's Italy launch matters

Register for our co-brand vs embedded finance debate with David Parker. Also: Why Sibill's Italian embedded banking launch is breaking new ground in Europe.

Lars Markull

News

Hnry Expands to UK, Partners with Edenred Payment Solutions

Sep 29, 2025

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2 min read

Hnry Expands to UK, Partners with Edenred Payment Solutions

New Zealand fintech Hnry expands to the UK with Edenred Payment Solutions, offering sole traders automated tax management, payment accounts, and debit cards ahead of the UK's Making Tax Digital initiative in April 2026.

Lars Markull

News

Italian Digital Accounting Provider Sibill Launches Embedded Banking Product

Sep 29, 2025

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2 min read

Italian Digital Accounting Provider Sibill Launches Embedded Banking Product

Italian digital accounting provider Sibill launches embedded banking with Swan, offering modular debit cards and payment accounts. Analysis of what makes this launch significant for Italy's fintech landscape and the embedded finance market.

Lars Markull

Newsletter

Sep 23, 2025

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14 min read

Odoo's Global Expense Card Launch: 15M Users, 175 Countries - The Biggest Embedded Banking Launch Yet?

Odoo launches global expense cards for 15 million users via Stripe partnership, while Gusto expands into embedded finance with credit and bill pay. Plus: Club Brugge's innovative fan debit card launch.

Lars Markull

News

Club Brugge Launches Embedded Finance Debit Card: How Football Clubs Are Moving Beyond Traditional Banking Partnerships

Sep 22, 2025

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3 min read

Club Brugge Launches Embedded Finance Debit Card: How Football Clubs Are Moving Beyond Traditional Banking Partnerships

Club Brugge launches Club Pay, an embedded finance debit card for fans. How football clubs are moving beyond traditional banking partnerships to offer financial services.

Lars Markull

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Been there. Done that.

I am Lars Markull, the person behind Embedded Finance Review. I have
worked for over ten years in Fintech infrastructure, and focus exclusively on
Embedded Finance since 2019. With Embedded Finance Review I aim to help fellow builders to learn and connect with peers.