What happened: ClearScore has launched an embedded offering, enabling customers to access credit cards, loans, and car finance from ClearScore’s 150+ partners. Customers should be able to find the right credit products at the moment they need them most. (ClearScore)
My comment: ClearScore was founded in 2015 in the UK and enabled British consumers to access their credit score free of charge. The company has grown substantially since then, and as of 2024, it has over 20 million users, operating in the United Kingdom, Australia, New Zealand, South Africa, and Canada. One of the most significant new product offerings is the financial marketplace, which allows consumers to find the right credit product from the numerous financial institutions ClearScore partners with. And with ClearScore Embedded, these features are becoming available within other digital products.
ClearScore’s Embedded offering is technically not a pure Embedded Finance, as the financial products are not fully embedded. But perhaps this is an improvement to the commonly used referral partnership. And if this is done well, especially in solutions where customers are already actively seeking car loans or credit cards, it can be highly beneficial for all parties involved.
