Our favourite vertical SaaS and fintech-focused VC Matt Brown has shared insights about the secret of pricing embedded finance (Matt Brown’s Notes). His post is based on a longer deck from US embedded payments company Rainforest, in which Matt Brown invested (direct link to the Rainforest deck).
It’s a great deck for any company looking at embedded payments into their product. The information is US focused, but most of it is still applicable for non-US companies. My personal highlights:
- “Embedded payments are most successful when added to a robust product that merchants already rely on.”
- Outlining how the two options of interchange plus and blended differ and the implications for platforms
- The various mythes, especially the one that says you need to match pricing with the existing payment solution of your customers
And even if you know all these points already, I still recommend having a look at the deck, as it can serve as a handy source for upcoming internal discussions.
