Pleo launches an investment account that enables its German business customers to invest spare funds into Money Market Funds, or MMF (Fintech Finance News).
If you wonder why this is Embedded Finance, because Pleo is clearly not a non-financial brand, I want to give you a high five because you are right. The news itself is not Embedded Finance. However, as a frequent reader, you are aware of two points: firstly, that Embedded Investment is the least developed of the five Embedded Finance products, and secondly, I am excited about the opportunity and its potential impact. And until we have a significant number of non-financial brands offering an Embedded Investment product, I hope you agree with me that it makes sense to discuss fintech companies, especially those like Pleo, which are not neobanks.
For a company like Pleo, in terms of size and feature offering, the launch of an investment product feels quite natural. It is the logical extension of their core product, helping their customers not just to spend and manage spending, but also to support adjacent financial features.
Pleo partners with German infrastructure provider Lemon Markets for the launch of this feature. Lemon Markets was recently acquired by Dwpbank (Finextra). Lemon Markets explained that larger potential clients often named Lemon Markets’ small size in the industry as one of the reasons they cannot work with them. Thus, the company is now operating as part of Dwpbank, and maybe that has already helped close the Pleo deal?
