RentSpree, a US rental management platform for real estate agents and small landlords, has launched embedded banking and bill pay (Unit). The Los Angeles-based company serves over four million users with tenant screening, online rent collection, and lease management. Now, through a partnership with US BaaS provider Unit, landlords can also store funds in FDIC-insured accounts, earn interest on balances, and pay property expenses directly within the platform.
From Workflow Tool to Financial Hub
RentSpree was already at the centre of the rental lifecycle, but landlords still had to leave the platform to manage their finances. By embedding accounts and bill pay directly into existing workflows, RentSpree turned a fragmented experience into a single financial operating system for property management. Funds are now separated by property, eliminating the need for manual reconciliation.
The Vertical SaaS Playbook
This follows a familiar pattern: vertical SaaS companies that own a workflow are embedding finance to capture more value. When money flows outside your product, so does retention. RentSpree now holds landlord funds, increasing switching costs and deepening the customer relationship. The same logic drove Wix, also powered by Unit, to launch embedded banking earlier this year.
