Ubsidi is a Birmingham-based restaurant and bar management platform that started in 2018 as an EPOS solution for orders, payments, and day-to-day operations. Over the past two years, it has expanded much more strongly into financial services. Starting in September 2024, it added physical and virtual spend cards for restaurant managers and employees to cover day-to-day expenses like food deliveries and equipment.
A year later, it added cash management accounts, allowing restaurants to move revenue directly into a dedicated account on the platform rather than a traditional bank account. With this account, the restaurant owner can pay suppliers, wages, and bills. For franchise groups with multiple locations, all incoming revenue can flow into a single consolidated account, with centralised reporting and bookkeeping across all sites. That means less reconciliation work, fewer tools, and one place to see the business's full financial picture.
Built on Stripe
Both financial products, cards and accounts, are powered by Stripe. Cards run on Stripe Issuing, and accounts use Stripe Financial Accounts for Platforms. Stripe Connect handles KYC and KYB during onboarding, so restaurants complete a single sign-up and are ready for the full financial stack at once, with no additional authentication required later.
What the adoption numbers say
40% of Ubsidi restaurants are actively using the spend cards two years after launch, with the company targeting 80% by the end of 2026. Strong adoption numbers like this are not uncommon for vertical SaaS platforms where the financial product is deeply integrated into the core workflow rather than bolted on. And the pattern is becoming familiar across European restaurant software. While Toast remains the big role model from the US, we are also seeing newer European providers moving in the same direction, for example, allO from Germany and Nory from the UK. allO started with payments on Stripe and has since added cash advances via finmid. Nory went straight to lending, via a partnership with YouLend. Both followed the same underlying logic: the platform already has the transaction data and the trust, so adding financial products is a natural extension. Lending is the obvious next step for Ubsidi, and with Stripe Capital already available to UK businesses on Stripe, it may not be far off.
