The two German companies have announced a partnership where Upvest will leverage banking infrastructure from Deutsche Bank (Finextra). Upvest is a trading API provider empowering various fintech startups and banks (i.e., Revolut in Germany, N26) to offer equity investment products such as ETFs and stocks. Deutsche Bank provides Upvest’s trading customers with the necessary virtual IBAN technology so they can transfer funds before making their investments.
As you can see, Upvest focusses strongly on financial companies and, to my knowledge, does not have a non-financial brand as a live customer. It is not a surprise, as embedding investment products into a non-financial customer journey is a lot harder than, for example, banking or lending products. But if you have listened to my podcast episode with Iven Kurz from Evergreen (Podcast), you know that there are many companies currently exploring such an offering.
Once Upvest is live with their first non-financial brand, you could say that Deutsche Bank is part of this embedded finance offering. And partnering with embedded finance infrastructure companies is an interesting opportunity for many European and international banks.
