What happened: The US lending provider Pipe has extended its embedded offering with a card product in the US (PYMNTS; Pipe). The solution targets software companies that want to offer business cards to their customers. The cards are charge cards that need to be paid in full fifteen days after the close of the statement period. Pipe highlights that the card product is still under development.
My comment: The product offering and positioning of Pipe have changed so much over the past years. When Pipe was founded in 2019, the company purely focused on revenue-based financing product offerings and was one of the hot players in a hot market. However, the market has changed quite a bit and Pipe has transformed into a company with a strong focus on embedded finance. While the card product is US only, the company also continues to grow its as-a-service offering in the UK, where it announced a new partnership with GoCardless last week (Payments Dive).
