What happened: US embedded finance rolemodel Shopify has introduced Shopify Finance, the new place for all Shopify’s financial products (PYMNTS).
The e-commerce giant offers a banking product (Shopify Balance), a credit card (Shopify Credit), a financing solution (Shopify Capital), an accounts payable product (Shopify Bill Pay) and a tax service (Shopify Tax). With the new change, Shopify’s e-commerce merchants can find all these products in one place in their digital dashboard.
My comment: It may be just a small frontend change, without any new product being introduced. However, I thought immediately this is “Bank Shopify”. Any financial products or features that an e-commerce merchant would previously find in their bank’s online banking is now available in a central place in Shopify. This is un-bundling and re-bundling of financial services at its best.
