Europe - Embedded Finance Review

Why ConnectPay Chose to Build Its Core Banking System From Scratch

ConnectPay built its own core banking system, Mars. Here is why that decision makes sense for a BaaS provider at scale.

By Lars Markull

/ 23 Feb 2026

Why ConnectPay Chose to Build Its Core Banking System From Scratch

Wrisk Brings Open Banking Into Embedded Insurance With Atto Acquisition

Wrisk acquires Atto to combine embedded motor insurance with open banking credit intelligence for automotive OEMs. One platform, fewer integrations.

By Lars Markull

/ 23 Feb 2026

Wrisk Brings Open Banking Into Embedded Insurance With Atto Acquisition

Adyen and Fresha Launch Embedded Lending Across Seven Markets with $5.5 Million Already Issued

Fresha launches embedded lending with Adyen across seven markets. $5.5M already issued to beauty and wellness SMBs with revenue-based repayments.

By Lars Markull

/ 4 Feb 2026

Adyen and Fresha Launch Embedded Lending Across Seven Markets with $5.5 Million Already Issued

Worldline and YouLend Launch Cash Advance for European SMBs

Worldline launches merchant financing with YouLend. Plus: why PSPs are racing to add lending, and YouLend's $230M revenue milestone.

By Lars Markull

/ 19 Jan 2026

Worldline and YouLend Launch Cash Advance for European SMBs

Wix Expands White-Label Payments to 11 EMEA Countries with Stripe

Wix expands Wix Payments to 11 EMEA countries using Stripe Connect. How the website builder is following Shopify's playbook into embedded finance.

By Lars Markull

/ 2 Jan 2026

Wix Expands White-Label Payments to 11 EMEA Countries with Stripe

Vox AI Adds Payment Terminals to Drive-Thru Voice Ordering

Vox AI partners with Adyen to add payment terminals at drive-thru speaker towers. How the voice AI provider is embedding payments into QSR automation.

By Lars Markull

/ 2 Jan 2026

Vox AI Adds Payment Terminals to Drive-Thru Voice Ordering

Why Revolut's Booking.com Deal Matters More Than Just Payment Processing

Revolut's Booking.com integration shows why they matter for embedded finance tracking. How travel and diversification drive their $75B valuation.

By Lars Markull

/ 24 Nov 2025

Why Revolut's Booking.com Deal Matters More Than Just Payment Processing

Building Embedded Payments Right with Alex Schoonkind from Embed

Alex Schoonkind from Embed breaks down what it really takes to embed payments successfully: timing, misconceptions, support overhead, and why thinking like a financial services company matters.

By Lars Markull

/ 13 Nov 2025

Building Embedded Payments Right with Alex Schoonkind from Embed

Viber Pay Switches Infrastructure Provider to Paynetics

Viber Pay switches from Rapyd to Paynetics for embedded finance infrastructure across seven European markets, bringing Visa virtual cards to 1 million+ users.

By Lars Markull

/ 12 Nov 2025

Viber Pay Switches Infrastructure Provider to Paynetics

E-commerce Lender Wayflyer Launches Hosted Capital Platform Financing Solution

Wayflyer launches Hosted Capital, enabling e-commerce platforms to offer financing to customers. But there's a catch: it's not fully embedded - yet.

By Lars Markull

/ 28 Oct 2025

E-commerce Lender Wayflyer Launches Hosted Capital Platform Financing Solution

Odoo Launches Global Expense Management Card with Stripe and Mastercard Partnership

Odoo launches global expense management cards with Stripe and Mastercard, targeting 15 million users across 175+ countries. Learn why this matters.

By Lars Markull

/ 19 Sep 2025

Odoo Launches Global Expense Management Card with Stripe and Mastercard Partnership

Pleo Launches Embedded Expense Management Platform for Banks and Fintech Companies

Pleo Embedded enables banks and fintech to integrate full expense management platform beyond just cards. Analyzing competition with banking-as-a-service providers.

By Lars Markull

/ 18 Jul 2025

Pleo Launches Embedded Expense Management Platform for Banks and Fintech Companies